Page 1 - 2026 Low Spend Activity - Government Advertising and Communication Committee

The Low Spend Activity covers departmental communication activities with no spend ($0) up to $20,000 excl. GST.

Please ensure:

internal approvals have been secured
creative complies with the Queensland Government Brand Book.

Department: *

Campaign/Activity Name *

Approval (Not Applicable)

Have you received approval from your Head of Communication? If not, do not proceed. *

Response required.

Yes

No

Clear

Refer to Marketing Matters

Proposed timing, budget, communication need (Not Applicable)

Proposed timing *

50 words or less

Proposed total spend excl. GST. Quantify spend to be booked via master media agency (where appropriate) excl. GST: *

Communication need: briefly outline why communication/activity is needed. *

Character count:

100 words or less

Communication objectives, target audience, communication activities (Not Applicable)

Briefly describe the objectives and key outcomes *

Word count:

80 words or less.

Target audience: define your key target audience *

50 words or less.

Paid media channels (all channels including boosted posts, search engine advertising) *

Word count:

50 words or less.

Owned and non-paid (channels you own such as websites, newsletters, social channels) *

Earned media (media and public relations opportunities, media releases) *

Engagement (Public engagement activities that support activity such as activations, community and industry events, stakeholder briefings etc.) *

Estimated reach/impact: *

Collaboration/Cross-functional involvement *

Other and attachments (Not Applicable)

Please confirm that you have considered the Advertising and Marketing Communication Code of Conduct when developing this activity. *

Response required.

Yes

Clear

See Marketing Matters for a copy of the Code.

Has your departmental corporate identity coordinator reviewed all creative materials and endorsed that they adhere to the corporate identity requirements? *

Response required.

Yes

No

Clear

see corporate identity requirements

Creative materials attachments – please supply a pdf or ppt with a page dedicated to each asset. Links to videos must be able to be executed from within the file. It is recommended that MP4s are supplied to support your submission.

Attach a file: Upload new file

Attach relevant files, for example, media and digital schedule (if available).

Attach a file: Upload new file

Creative files via file transfer URL

Insert URL, password (if required) and list the files available via the link.

Contact details (Not Applicable)

Contact officer: *

First name

Last name

Primary phone number: *

Must be an Australian phone number. Include the area code (07).

Primary email: *

Must be an email address.

Head of Communication and departmental email addresses that are to receive the committee’s Notice of Decision *

insert comma in between.

Please contact the GACC Secretariat (gacc@premiers.qld.gov.au) if you require further assistance.

2026 Low Spend Activity

2026 Low Spend Activity

Approval (Not Applicable)

Proposed timing, budget, communication need (Not Applicable)

Communication objectives, target audience, communication activities (Not Applicable)

Other and attachments (Not Applicable)

Contact details (Not Applicable)

GACC submission queries:

Technical assistance:

Additional Information: