2025 Stage 4 - Campaign Evaluation

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1. Stage 4 - Campaign Evaluation(Not Applicable)
2. Budget details(Not Applicable)

Stage 4 - Campaign Evaluation

* indicates a required field.

The purpose of this Stage 4 - Campaign Evaluation is to provide the Government Advertising and Communication Committee (GACC) with the results of the campaign, its performance against objectives, key learnings, post campaign research and campaign evaluation, and recommendations for future campaigns.

It also provides an opportunity to give feedback on the performance of the Master Media Agency. Note: any feedback received may be provided directly to the supplier as part of performance management requirements.

Campaign name *

Department *

Contact officer *

First name

Last name

Primary phone number *

Must be an Australian phone number. Include the area code (07).

Primary email address *

Must be an email address.

Please include your department Head of Communication’s email address (to be cc’d on the Notice of Decision for this submission). *

Please include email addresses for colleagues you would like to be cc'd on the Notice of Decision for this submission.

Please include a semicolon between each email address.

Has your department’s Head of Communication reviewed this submission and provided endorsement to lodge for GACC review? *

Response required.

Yes

Clear

If no, why have you not received endorsement from your department’s Head of Communication?

Please provide the Stage 3 submission number, and the external research supplier's name

(e.g. 2024GACC3sub45)

Campaign start date *

Must be a date.

Campaign end date *

Must be a date.

Did the campaign dates change from what was detailed in the Stage 3 - Final Creative Materials submission? If so, why? *

Based on the issue identified in the Stage 1 - Campaign Rationale, what was the overarching goal of the campaign? *

What were the measurable objectives (outlined in the Stage 2 – Detailed Campaign Proposal) you set to achieve the overarching goal? *

Evaluation (Not Applicable)

What evaluation methods were used (e.g. provide details of quantitative/qualitative research conducted)? *

If an external research agency was used, please attach the full evaluation report.

Attach a file: Upload new file

What were the results of the campaign? How were the measurable objectives achieved? *

Were the primary and secondary target audiences (identified in the Stage 2 - Detailed Campaign Proposal) reached? What were the media channels used and were they effective? Please provide high level details of media KPIs and a summary of metrics demonstrating how the audiences were reached. *

Please attach the end of campaign evaluation report from the Master Media Agency.

Attach a file: Upload new file

What are the key learnings? Please provide feedback on what worked well and why. Was anything unexpected achieved or not achieved? *

What are the recommendations for future activity? What would you do differently next time? *

Would you like this campaign to be showcased on the Queensland Government advertising gallery on Marketing Matters? *

Response required.

Yes

Clear

If you respond ‘yes’, the GACC Secretariat will be in contact.

Please provide any relevant feedback on the service provided by the Master Media Agency in the development of the media placement strategy, during the booking process and in any other client interactions. *

Note: any feedback received may be provided directly to the supplier as part of performance management requirements. If you used suppliers under either the Creative Solutions (QGP0056-18) or Market and Social Research Services (QGP0035-16) Standing Offer Arrangements and have any feedback, comments and/or queries, please call Liz Pini, Senior Category Manager (Marketing), 3215 3639 or email marketing.qgp@hpw.qld.gov.au

2025 Stage 4 - Campaign Evaluation

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Stage 4 - Campaign Evaluation

Evaluation (Not Applicable)

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