2025 Stage 2 - Detailed Campaign Proposal

Fill Out
Now
This is a preview of the 2025 - Stage 2 Submission Form form. When you’re ready to apply, click Fill Out Now to begin.

Form Navigation

 

Stage 2 - Detailed Campaign Proposal

* indicates a required field.

The purpose of this Stage 2 - Detailed Campaign Proposal is to provide the Government Advertising and Communication Committee (GACC/the committee) with a detailed explanation of the campaign, including measurable objectives, key messages, research, concept testing, creative approach, and media selection. The submission should also address any feedback provided by the committee when approving the Stage 1 - Campaign Rationale.

Please attach all relevant documentation to support the proposal (e.g. draft creative concepts, research and concept testing reports, storyboards, an example of each type of execution, draft media and digital schedules).

Corporate identity compliance must be reviewed by your departmental corporate identity coordinator before the submission is sent to GACC.

 

Have you reviewed and completed the Creative Materials and Queensland Government Corporate Identity checklists? * Required
Refer to checklists on Marketing Matters
Attach a file: Select stored file
    Max 25mb per file
    Attach a file: Select stored file
      Max 25mb per file
      Attach a file: Select stored file
        Max 25mb per file
        Please include password if required to access the files, and list the files available via the link.

        Contact details

        Must be an Australian phone number. Include the area code (07).
        Must be an email address. 
        Please include a semicolon between each email address.

        Campaign Details

        Have you received the appropriate approvals from your Director-General and Ministerial Office in regard to this submission? * Required
        Refer to Marketing Matters
        (e.g. 2024GACC1sub18)
        Has your department’s Head of Communication reviewed this submission and provided endorsement to lodge for GACC review? * Required

        This section is not applicable because of your response to question: "Has your department’s Head of Communication reviewed this submission and provided endorsement to lodge for GACC review?" on page 1

        Have all campaign creative materials and corporate identity requirements been reviewed by your department’s corporate identity coordinator? * Required

        This section is not applicable because of your response to question: "Have all campaign creative materials and corporate identity requirements been reviewed by your department’s corporate identity coordinator?" on page 1