The purpose of this submission is to provide the Government Advertising and Communication Committee (GACC) with a concise overview of a campaign/communication activity with a total campaign spend of between $20,000 and $50,000 excl. GST, or a topic that could be considered controversial or sensitive by the public.
All departmental approval processes should be followed prior to submitting this activity overview.
Please attach examples of creative concepts and media schedule. All campaign creative materials must adhere to the Queensland Government corporate identity requirements and be checked by your department’s corporate identity coordinator before proceeding to market.
It is mandatory that your departmental corporate identity coordinator review all campaign creative materials before proceeding to market to ensure materials adhere to the Queensland Government corporate identity requirements.
If your departmental corporate identity coordinator has any queries, they can contact the DPC Corporate Identity team for advice and review (corporate.ID@premiers.qld.gov.au). Please allow sufficient time for advice and review.
Please note that low spend activities are noted by the committee, however this does not provide endorsement or approval for the campaign to proceed. It is the responsibility of the department or agency, via the Head of Communication, to obtain this endorsement from the Director-General or their equivalent, and the relevant Ministerial Office.
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