2025 GACC 4 Campaign Evaluation

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Stage 4 - Campaign Evaluation

* indicates a required field.

Please confirm you have received approval of the Campaign Evaluation from your Head of Communication *

Response required.

Yes

Clear

If no, do not proceed. Contact the GACC Secretariat.

Campaign overview (Not Applicable)

Department *

Campaign name *

GACC Unique ID #

This field is read only. The identification number or code for this submission.

Did the campaign start and end dates change from Stage 3 Final Creative Materials submission? *

Response required.

Yes

Clear

Below you can see the campaign start and end dates from the stage 3 final creative submission. Please update as required to reflect any changes.

Campaign start date *

Must be a date.

Campaign end date *

Must be a date.

This section is not applicable because of your response to question: "Did the campaign start and end dates change from Stage 3 Final Creative Materials submission?" on page 1

Please provide detail about the changed dates *

Based on the issue identified, what was the overarching goal of the campaign? *

Outline the campaign’s measurable objectives and specify a baseline and target. *

Please provide the website URL *

What was the campaign call to action? *

Evaluation (Not Applicable)

Provide details of quantitative and qualitative research conducted, and the name of the supplier used. *

e.g. how many focus groups, online surveys, interviews etc – include sample sizes.

Were the campaign’s measurable objectives achieved? *

Please list each objective with the baseline, target and result achieved. Include website metrics here. Please include the call to action.

Were the media channels’ key performance indicators achieved?

Please list each channel with the target, impressions and conversion rates. Please provide high level details of media KPIs and a summary of metrics demonstrating how audiences were reached. *It is not necessary to list every impression rate achieved.

Was this a recruitment campaign? *

Response required.

Yes

Clear

This section is not applicable because of your response to question: "Was this a recruitment campaign?" on page 1

Please detail the recruitment campaign's EOI to conversion rate. *

Were the key target audiences reached? *

Please detail which channels worked best and least.

What are the top 5 key learnings? Please provide feedback on what worked well and why. Please describe the impact of the creative and whether the call to action was successful. Was anything unexpected achieved or not achieved? If this was a behaviour change campaign, what progress has been made with this campaign? *

Are there recommendations for future activity? What needs to be done differently next time? *

Please provide any relevant feedback on the service provided by the Master Media Agency in the development of the media placement strategy, during the booking process and in any other client interactions. *

Note: any feedback received may be provided directly to the supplier as part of performance management requirements.

2025 GACC 4 Campaign Evaluation

Stage 4 - Campaign Evaluation

Campaign overview (Not Applicable)

Evaluation (Not Applicable)

GACC submission queries:

Technical assistance:

Additional Information: