2025 In Campaign Evaluation

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1. In Campaign Evaluation(Not Applicable)
2. Budget details(Not Applicable)

In Campaign Evaluation

* indicates a required field.

The purpose of the In-campaign Evaluation is to provide the Government Advertising and Communication Committee (GACC/the committee) with an update on the campaign at their request. The update should include performance against set objectives, key learnings, and recommendations for the remainder of the campaign.

Campaign name *

Department *

Contact officer *

First name

Last name

Primary phone number *

Must be an Australian phone number. Include the area code (07).

Primary email address *

Must be an email address.

Please include your department Head of Communication’s email address (to be cc’d on the Notice of Decision for this submission). *

Please include email addresses for colleagues you would like to be cc'd on the Notice of Decision for this submission.

Please include a semicolon between each email address.

Has your department’s Head of Communication reviewed this submission and provided endorsement to lodge for GACC review? *

Response required.

Yes

Clear

If no, why have you not received endorsement from your department’s Head of Communication?

Please provide your previous endorsed submission number *

(e.g. 2024GACC1sub20)

Reporting start date *

Must be a date.

Reporting end date *

Must be a date.

Have there been changes/updates to the campaign creative or media channels proposed since previous GACC consideration? *

Response required.

Yes

Clear

If yes, please detail below and attach any supporting documentation.

Supporting documentation

Attach a file: Upload new file

Based on the issue identified in your previous submission, what was the overarching goal of the campaign? *

Evaluation (Not Applicable)

What were the measurable objectives (identified in your previous submission) you set to achieve the overarching campaign goal? How is the campaign tracking against these objectives? Please provide data for all objectives measured during this reporting period. *

If an external research agency conducted evaluation during this reporting period, please attach the evaluation report/s. This may include a campaign progress report, tracking survey update or an interim campaign report.

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Were the primary and secondary target audiences (identified in your previous submission) reached? What were the media channels used and were they effective? Please provide details of media KPIs and metrics demonstrating how the audiences were reached for channels where this data is available. *

Please attach any interim reporting from the Master Media Agency if available.

Attach a file: Upload new file

What are the key learnings/insights from activity in market during this period? Do you plan to make any adjustments for the remainder of the campaign? *

2025 In Campaign Evaluation

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In Campaign Evaluation

Evaluation (Not Applicable)

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